Powerful PSA campaign on gender violence, child abuse

The annual 16 Days of Activism for No Violence Against Women and Children is about to kick off. And every year, it comes in for massive criticism in South Africa, a country beset with extraordinarily high levels of domestic violence, rape and child abuse. Critics believe campaigning against violence should be an all year round affair, and that government’s response to the issue is particularly poor. Other campaigns on gender violence, particularly the recent Marie Claire ‘Walk in her shoes’ ads have been roundly condemned for missing the point and even trivialising what so many women and children suffer.

This year, broadcasters e.tv, eNCA and OpenView HD have launched a powerful public service advertising (PSA) campaign via UNITe – a social responsibility umbrella set up by them to contribute towards building a better South Africa through various initiatives.

“Abuse is an issue that all South African communities face on a daily basis. Horrific examples make the news on a regular basis and shock us, but there are many damaging heart-breaking stories that aren’t told, because abuse is something that thrives on us not talking about it. e.tv and eNCA felt the issue needed to be highlighted outside of the news cycle and decided to initiate the campaign. We wanted to highlight not only physical, but emotional and verbal abuse as well – as these forms of abuse often underpin the cycle of abuse,” says group head of corporate affairs, Vasili Vass.

“The UNITe campaign is scheduled to run for throughout November and December, highlighting the problem many South Africans live with for 365 days of the year,” he says.

Vass said the creative concept of the ads were developed internally by creative director Brandon Heyburgh and corporate social responsibility officer, Mathari Makgatho, and produced by Celeste Saville. “They aimed to do something slightly different, from the outset, to illustrate how the cycle of abuse is perpetuated, and highlight the real long-term damage it does to one’s self-esteem by using voice juxtaposition to emotionally connect and drive the message home,” says Vass.

He said television is a powerful platform and that the channels “like to use it responsibly”.

“We produced not one, but two PSAs as part of this campaign and have dedicated valuable commercial airtime throughout our schedules to share and reiterate this important message on e.tv, eNCA and channels on the OpenView HD platform,” he says.

“The response thus far has been positive and we hope that it will get people talking about abuse, and speaking up. Our hope is to spark conversations, encourage people to report abuse, seek help and become aware of the long term results of their actions.”

Source: themediaonline.co.za – Glenda Nevill


The Dreamfields Project uses the power of football in South Africa to leverage significant investment in soccer facilities and equipment for township and rural schools. In addition, Dreamfields distributes Dream Bags to schools in previously disadvantaged areas across the country. A Dream Bag consists of a full kit for 15 players including boots and shin pads, as well as balls, pumps, a kit for the coach and whistles.

Dreamfields also builds fields in underprivileged areas. In 2013 UNITe provided financial assistance to help build a “Dreampitch” for the community residing in Factreton in the Western Cape.

In 2014 UNITe joined forces with Dreamfields again, teaming up with Sabi Sabi to reconstruct the Lilydale soccer and netball fields. Situated near the Kruger National Park and approximately 20 km from Hazyview, the Lilydale community is a poor rural community. This intervention by UNITe and other partners has assisted in establishing goodwill in the community.

The Lunch Box Fund

The Lunchbox Fund


For the last two years UNITe has been the charity partner of e.tv’s Charity Showdown football tournament. All the proceeds of this tournament are donated to The Lunchbox Fund. The remarkable results of this relationship have developed into a more focused long-term strategy. eMedia’s strategic direction on education and the Lunchbox Fund’s vision of feeding hungry schoolchildren provides the ideal partnership for both organisations.

The Lunchbox Fund fosters education via nutrition. The organisation provides a daily meal for orphaned and vulnerable schoolchildren in townships and rural areas. This encourages children to stay in school and obtain their education. The vision is for children to attend school and receive an education without the distraction of food scarcity and malnutrition.

e.tv extends HD offering to DStv customers

e-big-logoFrom Friday, 27 November 2015, e.tv will be the first free to air channel available in High Definition (HD) across all DStv packages.

The eHD Channel, which was exclusively available on OpenView HD (Channel 104), will now also be enjoyed by DStv customers (Channel 194).

DStv customers who have HD decoders will be able to view the channel’s shows such as Scandal!,Rhythm CityGold Diggers and Umlilo amongst others.

Shows such as Z’bondiweUmlilo and Ashes to Ashes will return for second seasons early next year on South Africa’s entertainment destination of choice. Local shows such as the travel show, Double Up, action thriller Heist and the home-grown super hero series, Jongo, are some of the offerings eHD viewers can look forward to in the new year.

Source: screenafrica.com

Properties and Facilities

Sabido-Properties-logoSabido Properties

Sabido Properties is the property investment company of the Group. These assets are predominantly occupied by companies within the eMedia Holdings group of companies.




Sasani-logoSasani Africa

As a facilities company, Sasani Studios offer television and film studio hire, live broadcast facilities, HD and standard definition post-production facilities and production office rental. The company services all major television broadcasters in the country, housing the production of some of the country’s more popular soaps – Rhythm City (e.tv), Scandal! (e.tv), 7de Laan (SABC 2) and Isidingo (SABC 3).



Silverline-logoSilverline 360

Silverline 360 is a group of companies which bring world-class film, commercial and broadcast services to clients in South Africa and other parts of Africa. This includes equipment rental, post production, professional film equipment sales, extensive creative services and financing options.



e.tv is South Africa’s first and only private commercial free-to-air television channel. Launched in 1998, it broadcasts to over 80% of the South African population. The channel has established itself as a strong independent entertainment and current affairs television channel. The channel has consistently exceeded its local production licence obligations of 45%. e.tv has also become well known for its range of international content. Realising that South African audiences want to enjoy the best blockbusters, the channel often fills certain prime time slots with Hollywood films.



eSat.tv (branded eNCA) supplies television, mobile and online news to various channels in South Africa, including the 24-hour eNCA channel, currently available on DStv. The company provides live news bulletins to viewers each night on e.tv in English, on eKasi+ in Zulu (available on OpenView HD) and on kykNET through eNuus in Afrikaans (available on DStv).



Platco Digital is a free DTH satellite television platform company. Their main objective is to provide multi-channel carriage to broadcasters in South Africa. They offer the opportunity to broadcast both standard and high definition television channels. Through their OpenView HD platform, launched in October 2013, Platco offers 100% signal coverage across sub-Saharan Africa, meaning that all South Africans can access free, quality television.


Open News

Open News is a South African news channel that gives viewers up-to-date news based on the day’s top trending stories. Driven by social media, the anchors weigh in on the issues, sharing their opinions on topical issues. The channel is available exclusively on the Openview platform and through a mobile app.



YFM is the Group’s only radio asset. The station broadcasts on FM 99.2 frequency in the Gauteng region, in accordance with the terms and conditions imposed by its licence, and it is predominantly skewed towards a youth audience.



Trading Statement

In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are required to publish a trading statement as soon as they are reasonably certain that the financial results for the period to be reported upon next (“the Reporting Period”) will be more than 20% different than that of the previous corresponding period.

Shareholders are hereby advised that a reasonable degree of certainty exists that for the six months ended 30 September 2015, the Company will report basic earnings per share of between 1.92 cents and 1.72 cents, being an increase of between 35% and 21% respectively, and headline earnings per share of between 1.89 cents and 1.59 cents, being an increase of between 42% and 20% respectively, as opposed to basic earnings per share of 1.42 cents and headline earnings per share of 1.33 cents for the previous corresponding period.

The increase in basic earnings per share and headline earnings per share is mainly due to the favourable revaluation of the share based payment liability on the swap transaction in respect of the Company increasing its stake in Sabido Investments (Pty) Ltd to 67.7%. The realization of the share based payment liability is due to options being exercised or cancelled.

The above information has not been reviewed or reported on by the Company’s auditors. The Company’s results are expected to be published on or about 18 November 2015.


11 November 2015

Sponsor: Investec Bank Limited