The Lunchbox Fund
For the last two years UNITe has been the charity partner of e.tv’s Charity Showdown football tournament. All the proceeds of this tournament are donated to The Lunchbox Fund. The remarkable results of this relationship have developed into a more focused long-term strategy. eMedia’s strategic direction on education and the Lunchbox Fund’s vision of feeding hungry schoolchildren provides the ideal partnership for both organisations.
The Lunchbox Fund fosters education via nutrition. The organisation provides a daily meal for orphaned and vulnerable schoolchildren in townships and rural areas. This encourages children to stay in school and obtain their education. The vision is for children to attend school and receive an education without the distraction of food scarcity and malnutrition.