Reporting to the Manager: Marketing and Communications. Your Key Performance Areas include:

Brand research and analysis

  • Conducting research on brand, industry, viewer, competitor and other stakeholders.
  • Researching, developing and maintaining segmentation models.
  • Conducting brand equity research together with the research department on awareness, association, loyalty and quality.
  • Conducting brand campaign measurement, focusing on recall rates and effectiveness.
  • Re-evaluating all brand touch points to ensure brand consistency.
  • Conducting analysis for the eMedia Investments broadcast channel brands when and as required.

Brand identity development

  • Addressing brand architecture of the eMedia Investments broadcast division and other entities.
  • Develop and execute brand management plans that are in line with the planned quarterly, bi-annual & annual business plans and strategies.
  • Creating and maintaining brand identities and developing brand blueprints.
  • Designing, developing, updating and implementing logos, corporate identities and style guides that are aligned with brand architecture, identities and strategies.
  • Ensuring that the corporate identity is applied consistently across all communication touch points.

Brand strategy

  • Implementing cohesive brand contact strategies for various stakeholder groups in line with business plans and requirements.
  • Communicating relevant strategies to all relevant parties.
  • Aligning internal brand practices through implementation of internal brand building campaigns.

Quality Assurance

  • Obtaining information, checking for accuracy and capturing data.
  • Ensuring the quality assurance standards and industry best practices are consistently applied to ensure all creative work is of the highest quality.

Internal and external stakeholder management

  • Building, supporting and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Minimum Requirements:

  • A relevant Brand Management qualification
  • Business English and knowledge and understanding of other official South African languages will be an added advantage
  • A minimum of 5 – 7 years relevant working and professional experience. Advertising / branding / digital agencies experience would be advantageous

Competency, Skills and Knowledge:

  • Problem solving skills
  • Planning skills
  • Organising skills
  • Decision-making skills
  • Interpersonal skills
  • Coaching skills
  • Persuasiveness
  • Communication skills
  • Presentation skills
  • Coping under pressure
  • Conflict handling skills
  • Good understanding of after effects
  • Adobe CS (Photoshop / Illustrator / InDesign / Acrobat)
  • Computer literacy: MSO Word, Excel, Outlook, Powerpoint

If you meet the minimum requirements, we look forward to hearing from you. Kindly submit the following to

  • Your CV
  • A certified copy of your ID
  • A certified copy of your Qualifications
  • Completed Application Form

If you have not received a response within 14 days after the closing date of the advert, please accept that your application was unsuccessful.

22 MAY 2018

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