BRAND SPECIALIST

Reporting to the Manager: Marketing and Communications. Your Key Performance Areas include:

Brand research and analysis

  • Conducting research on brand, industry, viewer, competitor and other stakeholders.
  • Researching, developing and maintaining segmentation models.
  • Conducting brand equity research together with the research department on awareness, association, loyalty and quality.
  • Conducting brand campaign measurement, focusing on recall rates and effectiveness.
  • Re-evaluating all brand touch points to ensure brand consistency.
  • Conducting analysis for the eMedia Investments broadcast channel brands when and as required.

Brand identity development

  • Addressing brand architecture of the eMedia Investments broadcast division and other entities.
  • Develop and execute brand management plans that are in line with the planned quarterly, bi-annual & annual business plans and strategies.
  • Creating and maintaining brand identities and developing brand blueprints.
  • Designing, developing, updating and implementing logos, corporate identities and style guides that are aligned with brand architecture, identities and strategies.
  • Ensuring that the corporate identity is applied consistently across all communication touch points.

Brand strategy

  • Implementing cohesive brand contact strategies for various stakeholder groups in line with business plans and requirements.
  • Communicating relevant strategies to all relevant parties.
  • Aligning internal brand practices through implementation of internal brand building campaigns.

Quality Assurance

  • Obtaining information, checking for accuracy and capturing data.
  • Ensuring the quality assurance standards and industry best practices are consistently applied to ensure all creative work is of the highest quality.

Internal and external stakeholder management

  • Building, supporting and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Minimum Requirements:

  • A relevant Brand Management qualification
  • Business English and knowledge and understanding of other official South African languages will be an added advantage
  • A minimum of 5 – 7 years relevant working and professional experience. Advertising / branding / digital agencies experience would be advantageous

Competency, Skills and Knowledge:

  • Problem solving skills
  • Planning skills
  • Organising skills
  • Decision-making skills
  • Interpersonal skills
  • Coaching skills
  • Persuasiveness
  • Communication skills
  • Presentation skills
  • Coping under pressure
  • Conflict handling skills
  • Good understanding of after effects
  • Adobe CS (Photoshop / Illustrator / InDesign / Acrobat)
  • Computer literacy: MSO Word, Excel, Outlook, Powerpoint

If you meet the minimum requirements, we look forward to hearing from you. Kindly submit the following to jobs@etv.co.za:

  • Your CV
  • A certified copy of your ID
  • A certified copy of your Qualifications
  • Completed Application Form

If you have not received a response within 14 days after the closing date of the advert, please accept that your application was unsuccessful.

 CLOSING DATE
22 MAY 2018

To apply for this job email your details to jobs@etv.co.za

Apply using webmail: Gmail / AOL / Yahoo / Outlook