e.tv is disappointed that its application to broadcast its 6.30PM eNews Direct bulletin outside of prime time has been refused. This ruling was made by The Independent Communications Authority of South Africa today.
ICASA did not provide reasons for its finding and e.tv awaits these before taking a decision on the way forward.
The application was made a year ago in response to the changing media environment, a change in the way that South Africans are consuming news and the decline in the viewership of English prime time news bulletins across all free-to-air channels in the country. The channel had hoped that an amendment would afford it the flexibility to move its prime time bulletin to a different time slot, outside of the prime time window, in a bid to better cater to its viewers changing needs.
“We remain committed to providing our audience with independent news of the highest editorial standards, but we are disappointed that we have not been afforded the flexibility to do so within what we think are reasonable parameters,” says Chief Operating Officer of eMedia Investments, Mark Rosin.
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